Who We Are


We The Forest is a brand that exists to tell the truth about forest health and forest management. We’re here to provide a necessary sense of urgency, be a voice of advocacy, and convene changemakers from all levels to create meaningful action for America’s forests. Anyone who supports healthier forests is invited to join the conversation and be a part of We The Forest. 


  • We share relevant, rational information — highlighting crucial issues concerning forest health and providing a wider platform for those who speak for it. We boost news and op-eds that can get vital data into the hands of more policymakers and influencers.
  • We focus on the forest as a renewable resource — centering the conversation around the positive ecological impact of effective forest management. We believe there are shared goals on many sides of the timber production conversation, and we want to foster dialogue that leads to attaining those goals — including, but not limited to:
    • catastrophic wildfire prevention
    • bugs/disease reduction
    • climate change mitigation, and 
    • resource stewardship.    
  • We tell powerful stories, powerfully — developing the kind of content campaigns, visual and written, that grab people’s attention and spur a groundswell of change. We have over 50 videos and a few short to mid-length documentary series that engage with real individuals and communities in the West to unpack the impact of harmful policies — and celebrate successful collaborations — related to our forests.
  • We’re building a community and a network — using the modern reach of lifestyle brand advocacy and a digital platform to connect people from all walks who share a common passion for the longevity of America’s forests.





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